“At the same time, however, many exceptions to these rules are possible in both the worlds. Thus, if in the contemporary art world the content is king, some formalist concerns are gaining an increasing attention in the so-called postmedia era; and a growing number of so-called new media artists, far from celebrating the medium they use, often criticize it or make an instrumental use of it. If the art market has still prominence in the contemporary art world, the more contemporary art becomes popular, the more museums and other art institutions move towards a spectacular economy, focusing on temporary events and often producing site-specific installations and performances.” (discussion on Art Fag City)