iA for Wordpress Template. InformationArchitects decided to sell the WordPress template of their own site. The problem they had to solve was not “why?” but “how much”? After a long back and forth they decided to try something new: Dynamic pricing. Here is how it works: Start selling at the lowest price you’d go for. If sales increase at a steady clip, the price goes up. If you find sales slowing, bring the price down. Smart or silly? (It’s gone from $33 to $39 in the span of 100 or more downloads, give or take.)