“When the Macintosh was introduced, Steve Jobs became something of a pariah in the graphic design world. Apple ran a TV commercial that introduced the world to graphic designers, and in the next breath said that, because of the Macintosh, they were obsolete. Designers were so miffed, as I recall, that they denied Apple a design leadership award by the Art Directors Club for a few years thereafter. Like elephants, graphic designers’ trunks are filled with memories. But Jobs redeemed himself.” ( a run down of comments from famous designers and artists on Jobs’ contributions).