Alex Steinweiss, The Inventor of the Modern Album Cover. Taschen presents; “Alex Steinweiss invented the album cover as we know it, and created a new graphic art form. In 1940, as Columbia Records’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 per cent. His covers for Columbia combining bold typography with modern, elegant illustrations took the industry by storm and revolutionized the way records were sold.” Book is limited to 1,500 numbered copies, each signed by the artist. Also available in an Art Edition (No. 1-100), including a serigraph print.